Ms. Do Minh Hien (Ms. Sarah)
Sales Manager
Fantaste Deutschland GmbH
Ms. Sarah is a recognized expert in omnichannel delivery and smart fulfillment, with over 25 years of experience in retail, ecommerce, and supply chain operations.
Currently serving as Sales Manager at FANTASTE Company, she specializes in bridging the gap between online and offline retail by designing fulfillment strategies that are agile, efficient, and customer-centric.
In an era where customers expect fast, flexible, and consistent service across all touchpoints, she has helped organizations rethink their operations—from integrating order management systems (OMS) and warehouse management systems (WMS) to leveraging stores as fulfillment hubs. She brings deep knowledge of how to align inventory visibility, logistics networks, and customer experience to enable seamless omnichannel journeys.
A champion of practical, scalable solutions, she is particularly passionate about helping small and mid-sized retailers implement cost-effective omnichannel strategies without overextending resources.
She is a frequent contributor to industry seminar, roundtables, and thought leadership discussions on topics such as reverse logistics, inventory synchronization, delivery optimization, and future-ready retail ecosystems. She believes the future of commerce lies in tightly integrated, tech-enabled fulfillment strategies that respond in real time to customer demand - regardless of channel.